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The US Department of Health and Human Services (HHS), citing 2020 census data, reports over 62 million people, 19% of the US population, identified as “Hispanic”. However, roughly 18% of Latinx Americans are not covered by health insurance, which is the highest uninsured rate among any US ethnic group. Historically, America’s healthcare system has underserved the Latinx community. In this new pharmaphorum article, Lawrence Margolis, CEO and founder of PersonalRX, discusses how the strong willingness to adopt digital technology among Spanish-speaking Americans offers healthcare providers the opportunity to deliver more personalized care than ever before.